Siren was commissioned to re-brand Winnersh Triangle, one of the Thames Valley’s longest established out-of-town, mixed-use business locations.
A fresh new visual identity was created, along with the brand expression “Exceptional, Every day”, emphasising the park’s ambition to stand out from its competitors and to deliver a consistently excellent working experience.
The new identity was rolled out across the park in a comprehensive new signage and way-finding programme. A thirty metre entrance totem, zone markers and park information boards with Near Field Communication technology embedded, ensured that the visitor’s experience was carefully managed.
The new identity was launched with a short film, a new website and an event on-site that saw a host of street-food vans turning a warehouse into a colourful and playful venue.
Name / Brand / Visual Identity / Film / Website / Signage and Wayfinding Package / Promotional Literature