Working for the icon that created a product specifically for Audrey Hepburn and who also coined the phrase ‘bad hair day’ was always going to be very special. We were approached by the team at Philip Kingsley to reinvigorate their brand in preparation for several new groundbreaking product launches.
The new look needed a contemporary yet timeless quality, while also embracing the heritage and expertise that surrounds one of the world's leading hair care specialists.
Success was measured not only the press attendance at the launch, but more pertinently by acknowledgement in both 2013 and 2014 Coolbrands® guides.
Rebrand / Brand Guidelines / Website / Launch / Marketing Collateral