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New Ludgate

Originally marketed as 30 Old Bailey / 60 Ludgate Hill, it was clear that an opportunity to create a new destination address was being missed. Siren began by recognising that success in this case would mean delivering a name that would perhaps still identify this area of London in a hundred years time.

The focused, place-making nature of Land Securities’ approach to the project gave us the confidence to be bold, and the name New Ludgate was born.

Brand Design and Guidelines / Presentations / Response Documents / Brochures / Signage / Marketing Collateral