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So that potential occupiers could identity with Maxis, we needed to create a personality for the marketing collateral through which the messages could be delivered. Occupiers were struggling to differentiate the space so we defined a tone of voice that simply explained the building and location benefits.

Big messages and vibrant imagery summarised the offer across the brochure, website and mailers.

To support viewings, we created an enhanced viewing experience that identified USPs, made sure they were relevant and the delivery was light-hearted.

Website / Brochure / Enhanced Viewing Experience / Mailers / Emailers