Landid wanted to find a way to create ‘viewing’ of One Queen Caroline Street before it was physically ready for on-site visits. The solution needed to be cost effective but have real impact.
360° views were edited into a stereoscopic format so they could be viewed in 3D. The viewers were cardboard glasses that we send through the post flat-packed. Simply fold them together and insert your smartphone. A link to the website enabled the 3D files to be downloaded.
A fully immersive VR experience delivered via a smart phone and some folded cardboard!
Tracked by the web the analytics, almost 80% of those who received the mailer went on to download the images. A great result and a lot of fun!