The transformation of a landmark building is always an opportunity to do something exceptional.
The brochure takes an editorial style and features articles and interviews with key personnel involved with the project, showing a personal involvement and enthusiasm for the building.
In the marketing suite, a toy tractor on astroturf lettering speaks of the one acre floor plates, while a full size cut out of a coffee vending van describes the amenities close at hand and lighting made of student’s mortar boards highlights local education.
In addition, a series of mailings (electronic and physical) and short films provide awareness and information.
The campaign balances facts and fun to engage the audience at every opportunity.
Marketing Suite / Brochure / Website / Mailings / Films.