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The Charter Building

The transformation of a landmark building is always an opportunity to do something exceptional.

The brochure takes an editorial style and features articles and interviews with key personnel involved with the project, showing a personal involvement and enthusiasm for the building.

In the marketing suite, a toy tractor on astroturf lettering speaks of the one acre floor plates, while a full size cut out of a coffee vending van describes the amenities close at hand and lighting made of student’s mortar boards highlights local education.

In addition, a series of mailings (electronic and physical) and short films provide awareness and information.

The campaign balances facts and fun to engage the audience at every opportunity.

Marketing Suite / Brochure / Website / Mailings / Films.