To launch the new Basing View brand we recognised that we needed to provide a sharp new image for Basingstoke itself. What began as a simple marketing brief became a placemaking perception exercise.
We were delighted to find the free runners, (some of Europe’s best are based in Basingstoke) independent retailers and restaurants, indoor sky diving and skiing, theatre performances, live music and green spaces gave us a completely fresh take on the town and what it offered. Having an office here actually could be ‘business not as usual’.
A photographic essay of the town was turned into a perception-busting brochure and a humorous launch film delivered a confident message with its tongue firmly in its cheek.
Vision Brochure / Lookbook / Film / Parallax Website / London Launch Event / Marketing and Technical Collateral